After Google, YouTube is the biggest search engine in the world.
Before I start with five tips as a number (impressive) figures:
- Every day, more than three billion videos viewed
- YouTube is visited monthly by 800 million unique users
YouTube is regularly used as a promotional channel, so in addition to
your website also your videos easier to find and view. These some tips to make
your YouTube videos more discoverable.
There is so much to get valuable information from the viewing behavior
of your viewers. This information can be used again for new YouTube videos. For
example, YouTube videos more efficiently and deliver them as your entrepreneur
ultimately more customers. But where can you find information about the viewing
behavior and what to do with this? In this blog the answer.
Provide complete information
In order to improve the trace ability and as relevant to indicate
possible search engine results back to the user, it is important to provide a
detailed description. The title is one of
the most important elements. In the search results YouTube will share a title
after 50 characters. For the user, it is also important that the first title
describes what the video is about, for example, before mentioning the company
name.
An example of a title is good:
Manual YouTube writing title - Expand Online
Writing a good title gives both better organic visibility in the
YouTube search engine as a higher CTR. There are also a number of issues
important to the enhanced usability of videos
- The title of the video must contain the desired keyword
- The description of the video must contain keywords
- And finally, you must also specify the keywords in the tags.
If you still want to continue with the find able making videos, you
can also go 'link building' YouTube Videos. An example, may be sharing your
videos via
fans social media or blogs. These can include a link to the video.
Another possibility is to respond to videos in YouTube with a link to your own
video. The response also ensures that readers of your response might also be
interested to see your video.
Watch YouTube video Length important
The longer your video is viewed, the higher your score with your video
in search engines like Google and YouTube. But how can you determine how long
your YouTube video is viewed, and why it is important to verify this. In this
video I give the answer. Fans Social Media help entrepreneurs with video
marketing. In this video I'm going to explain how you determine how long your
YouTube video is viewed, and why it is important to ascertain that. First, I'm
going to explain where you can find out how long your YouTube video is viewed
on average.
Consult statistics, YouTube Channel
To do that you need to log into YouTube. In your own YouTube channel.
You will go to the toothed wheel right corner and click on video management.
Then right-click on analytic. Then select links audience retention. Then you
will find an overview of all your videos. Behind every video capable than the
percentage of how long your video is viewed on average. Then select the video
that you want to have more background on how long you viewed video, but also
when viewers drop out. It's very simple. Then you click on a video you want to
watch. Then you see here so the percentage of viewers and below the time. So in
two 11 minute video is still viewed by 47% of viewers.
Relative audience retention
A very useful feature is the relative audience retention. Here you can
see where the tipping point is when viewers and thus drop out. The turning
point in this video was the moment when I have told you how you can cut a
video. Because the title of the video was "how I cut a video in Windows
Movie Maker." We can learn from this is that you can make the best video
about one specific topic related to a specific program. The moment you've
discussed in that section of the video, you give the same in the video itself
thumbnails, so that the viewers can click / switch to other videos. Take a look
at my other videos you now appear.
Ensure that you are offering videos to the public
As a company, one would like to be found and some individuals would
like to exhibit their talent. The first tip is therefore an open door if there
are videos available if you want to make corporate films, the material put on
YouTube. The competitor is certainly there so you want to be present, as in a
shopping street. In addition, YouTube is a channel that can be used very
efficiently budget and can make a big difference for companies and individuals.
Take for example discovered on YouTube by Justin and
here sings her first song for him (23.000.000+ views). Whether this Bavaria
variation on a well-known advertising Heineken, which in turn also no wrong
movies on the Internets respect. When fans social media like YouTube are used
in a good way, they mean a lot to a company or individual.
Advertise videos in the search results
YouTube offers, like Google AdWords, the possibility your own videos
as a sponsored link to display. This brings you sponsored links first result
for a given search. Experience from Expand Online shows that prices click here
between 12 and 30 cents are possible. Depending on the video, relevance to the
user and the efficient procurement of keywords are also 2% CTRs possible. This
makes YouTube an extremely affordable branding medium. Suppose I want to buy a
car and get information about a Seat Eco motive, because of the tax. You can on
YouTube look for a test of this car.
Advertise videos on the display network and target YouTube videos in
different ways
YouTube offers advertisers a lot targeting capabilities. Try to make
use of all possibilities. So 'interest targeting ensures arrive your videos at
different information if the user was looking at and still be relevant for the
same user. Additionally, you can Remarketing work to visitors who leave your
site yet to give a message. Also, "Placement Targeting be interesting to
advertise to specific videos that you know that the target group viewing.
Besides promoting videos, there are opportunities to promote videos in
the Google Display Network and to promote websites through banners on YouTube.
This form of advertising can be set in Google AdWords.
Make sure the video is relevant
and describe what this is about
YouTube's enormous search volume so the chances are that your video is
viewed. It is important that you ensure a good video depicting what he promises
and where there is a description of the content. In the description, as
discussed previously, keywords are placed that describe the content of the
video and enhance find ability.
These tips YouTube does not change in a holy grail, but does provide a
good basis to start improving your visibility on YouTube.